DVDs Were the Ideal Marketing Tool for Filmmakers

A Criterion DVD of Alfred Hitchcock’s Rebecca (1940)

This article refers to the Criterion DVD of Alfred Hitchcock’s Rebecca (1940) to explore and explain the merits of marketing a movie through the various features available in DVDs.

a) Marketability extends to beyond just the director — it could potentially apply to the actors, technicians, and academics that were significantly involved in the production of the film too.