Jackie or Marilyn? The Anatomy of a “Mad Men” Ad Campaign

An Advertisement from Mad Men (2007–2015)

This fictional Playtex advertisement based in the early American ’60s was featured in the television series Mad Men (2007–2015). The black-and-white dichromatic scheme alternates with two juxtaposed white women, a brunette and a blonde, with the caption “Nothing fits both sides of a woman better than Playtex”. Portraying her side profile, the brunette is clad in black latex undergarments…