Making Millions on TikTok — an Ad-Based Revenue Model, Explained
3 min readFeb 2, 2021
In his book Promotional Culture: Advertising, Ideology and Symbolic Expression, Andrew Wernick (Emeritus Professor of Cultural Studies and Sociology at Trent University) claimed that in terms of content, “the most obvious effect of media dependency on advertising is to create a situation where not only are ads designed with available advertising opportunities in mind, but the…